Uniting
Aged care
With Uniting's recent rebrand, we identified the need for updated photography to better represent the different stages of our aged care services.
The Aged Care Guide is an annual printed resource for senior Australians and people living with a disability.
We organised two photoshoots: one with our clients and another through a talent call. This involved a detailed brief for the photographer, including reference images and suggested locations with site visits before the shoot. The final images were shared with the marketing team and used in upcoming campaigns, especially for Residential Aged Care.
Showcase: Art direction
Early Learning
On the other end of the age spectrum; we consulted with the business to develop an Early Learning Manual for all Directors of Early Learning centres nationwide.
We identified the need for new photography for the brand to enhance the Early Learning sector. We handled the entire design process, from shot lists, site checks, photography approval to working with the printer for quality checks for subsequent marketing material.
Our aim was to show the warm and conveyed engaging aspects of Unting’s early learning services. They say never work with kids and animals, but hey it turned out pretty good.
Credits
Photographer: Gerrit Fokkema