STC: Home, I’m Darling

The small window of impact of Out-of-Home media required strong visual impact. Initially, bold red was the main colour, but it proved too intense.

A softer pink was chosen to complement the cake imagery that enhanced the message without overwhelming the audience, tying visual elements together. The final design provided the cut through needed in a vast advertising landscape.

All campaign assets and digital ads were designed in-house on a limited budget, eliminating external storyboarding and outsourcing. This demanded a smart approach to create multiple ad sizes within tight constraints. Collaboration with the Digital Marketing team ensured ads aligned with targeting strategies, maintaining visual and thematic coherence.