Uniting
With Uniting's recent rebrand, we identified the need for updated photography to better represent the different stages of our aged care services.
The Aged Care Guide is an annual printed resource for senior Australians and people living with a disability.
We organised two photoshoots: one with our clients and another through a talent call-out. This included a comprehensive brief for the photographer, including reference images, location suggestions with proposed site visits prior to the shoot, and a detailed run sheet.
The resulting images were then made accessible to the marketing team and were prominently used in future campaigns, particularly for Residential Aged Care. This project demonstrated my ability to manage complex shoots and ensure brand consistency across all marketing materials.
On the other end of the age spectrum; we consulted with the business to develop an Early Learning Manual for all Directors of Early Learning centres nationwide.
Recognising the need for an overhaul of bright, activity-based photography for the brand, we organised a two-for-one shoot to uplift the Early Learning Manual.
We designed the manual from end-to-end, managing everything from photography approval and liaising with the printer for press checks. The images taken during the shoot were then utilised in extensive marketing campaigns, spanning everything from press ads and venue-specific flyers to web content.
This project highlighted our ability to deliver cohesive and vibrant brand materials that effectively communicated the dynamic and engaging nature of our early learning services.
Credits
Photographer: Gerrit Fokkema