KPMG:
The data advantage
OBJECTIVE
Our goal was to ignite interest and drive demand across the industrial manufacturing sector. We aimed to establish strong relationships and position ourselves as industry leaders through targeted a impactful campaign.
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To stand out in the tech space, we crafted a unique thematic approach, setting ourselves apart from competitors who typically focused on machines, 'digital' future tech, and warehouse imagery. Our aim was to convey a sophisticated and innovative narrative that resonated with our diverse audience.
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The campaign, titled ‘The Data Advantage,’ explored the seamless integration of technology from the 3rd Industrial Revolution to Industry 4.0, following the evolution of data. We wanted to showcase how Industry 4.0 leverages data for prediction, learning, and efficiency, driving growth and transformation.
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The visual identity of the campaign symbolised progress through pulsing and expanding forms, representing the dynamic nature of data-driven innovation. This creative allowed us to communicate the technological advancements and their impact on various sectors within the industrial manufacturing landscape.
